Meta and Google Ads management in Kenya, run for return
Paid ads are the fastest way to test a message, fill the gap while organic visibility builds, and reach people who are ready to buy right now. Digital Orbit runs Google Search, Display and YouTube campaigns alongside Facebook and Instagram ads for businesses in Nairobi and across Kenya, managed for cost per enquiry rather than impressions.
- Google Search, Display and YouTube ads
- Facebook and Instagram (Meta) ads
- Landing pages built to convert
- Conversion tracking and call tracking
- Weekly optimisation, monthly reporting
- Budgets from modest to large, scaled on results
Digital Orbit
How paid ads grow your business
Immediate traffic while search visibility builds
SEO and AI search optimisation compound over months. Ads work from the first day. Running both means you are capturing demand now and building an asset for later, and the search-term data from ads tells us exactly which keywords and messages to build organic content around.
Measured in enquiries, not clicks
Every campaign is set up with conversion tracking from the start: form fills, WhatsApp clicks, calls and purchases. We report cost per enquiry and, where you share it, cost per sale. If a campaign brings clicks but no customers, we change it or stop it.
what you get
What is included in our ads management service
Management is a monthly fee scaled to your ad spend. Media budget is paid directly to Google and Meta, so you always see exactly what went where.
Strategy and setup
Account audit or build, conversion tracking, audience research, keyword research for the Kenyan market and a written campaign plan with targets before any budget is spent.
Creative and landing pages
Ad copy, images and short video built to your brand, plus landing pages designed to convert the traffic rather than sending it to a generic home page.
Optimisation
Weekly review of search terms, audiences, bids and creative, with budget moved toward what is producing enquiries at the lowest cost.
Reporting
A monthly report in plain language: spend, enquiries, cost per enquiry, what we changed and what we are testing next.
Creating Success
What makes our ads management effective
Integrated with search and the website
Ads, SEO and the landing pages are planned together, so paid traffic lands on pages that convert and the data feeds the organic plan.
Transparent spend
Media budget is paid to the platforms from your own account. Our fee is separate and fixed. No markup hidden in the numbers.
Local targeting that works
Campaigns built for Kenyan audiences, locations and buying habits, including WhatsApp and call-based conversions that global templates ignore.
We are gathering client testimonials for this service. In the meantime, ask us for references.
Digital Orbit
The proof is in the numbers
Why ads and search work better together
68%
of US Google searches end without a click, so paid placement is one of the few guaranteed ways to be seen (SparkToro, 2026)
58%
drop in organic clicks to the top result when an AI Overview appears, a gap ads can bridge (Ahrefs, 2026)
2021
the year Digital Orbit started running ads for Kenyan businesses
FAQ
FAQs about Meta and Google Ads in Kenya
Common questions from businesses in Nairobi and across Kenya about paid advertising. Not covered? Book a free audit and ask.
Enough to generate statistically useful data, which for most local businesses means a modest monthly budget to start, scaled once cost per enquiry is known. We recommend a figure after understanding your margins and goals.
Google captures people already searching for what you sell; Meta reaches people who match your customer profile but are not searching yet. Most businesses benefit from both, weighted by where their customers are.
No. Management is a fixed monthly fee scaled to the size of the account. Media budget is paid directly to Google and Meta from your own accounts.
Traffic starts within days. Reliable cost-per-enquiry figures usually take four to six weeks of optimisation. We report weekly in the first month.
